PROBLEM
To make sense for the business financially, each bundle must offer a sneaker (90% of our inventory). Due to this, we had a large variant limit and we were unable to explore 3rd party tools or standard solutions.
OUTCOME
The bundle has collectively achieved over a 12% attach rate and increased customer engagement by 20% within the checkout funnel. My deliverables included a pop up bundling experience, and additional modules that lives within the PDP and Cart Drawer.
ROLE
Product designer
TIMELINE
Jul ' 23- Jul ‘ 24
TEAM
UX Designer (me)
UX Designer (Eunji Nam)
PM (Faith Mamaradlo)
3 Engineers
DO. Marketing (Nick Sanetra)
