A Sample of My CRO Decks Coming to Life
CRO TESTS
RE-DESIGN TESTS
Current Offers
Goal Make ongoing offers as obvious as possible so the user can browse through them discovery, product education, promotions, new releases, and product reviews
21.3% + in Offer Attach Rate
8.4% + in AOV
A
B
Other Offer Examples
Bottom Navigation
Goal To allow for multiple website functions (Chat, Help, Rewards) without displaying pop ups
4.53% + in Conversion Rate
A
B
PLP Cards
Goal To build real estate on the PLP for product discovery, product education, promotions, new releases, and product reviews
8.27% + in Conversion Rate
4.6% + in AOV
A
B
C
Some Fun Cards I designed
Search Suggestions
Goal To engage with users looking for products, prompting popular search terms and including trending products
8.27% + in Conversion Rate
4.6% + in AOV
A
B
Cart Drawer Timer
Goal To increase a sense of urgency, within the cart drawer
75% + in clicks on " Continue to Checkout"
2.45% + in Purchase Rate
A
B
Shweta Pahade
let's get creative!