Casa Airbnb Campaign for the Milan Olympic Games.
I designed an email campaign to promote Casa Airbnb and drive registrations for Airbnb’s Olympic hospitality experience.
OVERVIEW
During the Olympic Winter Games, Airbnb hosted Casa Airbnb, a physical hospitality space in Milan open to the public featuring community events and Olympic watch parties. I designed the emails in a lifecycle campaign intended to drive awareness and registration among travelers and Milan locals attending the Games.
AUDIENCE
Travelers (guests with bookings in Milan during the games), regional travelers (guests with stays booked in surrounding regions), Milan-based hosts and user.
Languages: Italian, English, French, Spanish, German, Swiss German
RESULT
Deliverables included one email. (Ask Mellisa about results)
ROLE
Experience Designer
TIMELINE
Nov'25 - Jan'26
TEAM
Melissa Pennington (ACD)
Lilian Giang (Sr. Designer)
Shweta Pahade (Designer)
Evan Peterson ( Sr. Copy)
Daisy Swan (Copy)
Vosh Hoberman (DO Marketing)
Challenge
Since Casa Airbnb was a brand-new hospitality experience created for the Milan Olympic Games, the campaign needed to build awareness of the space, highlight the range of programs, and create enough excitement to drive registrations all while supporting multilingual audience.
Design Explorations
I explored multiple creative directions to determine the most effective way to introduce the experience and drive registrations. Our iterations focused on improving brand clarity, program scannability, and building excitement to drive conversion.
HEADER + HERO
We experimented with different headers variations to see how we could grab attention and provide enough context without overwhelming the user. We considered Airbnb and Olympic partnership logo placement, Airbnb belo inclusion, imagery and brand direction and inviting header variations.
EVENT DETAILS
During the Olympic Winter Games, Airbnb hosted Casa Airbnb, a physical hospitality space in Milan open to the public featuring community events and Olympic watch parties. I designed the emails in a multi-touch lifecycle campaign intended to drive awareness and registration among travelers and Milan locals attending the Games.
CHALLENGE
Since Casa Airbnb was a brand-new hospitality experience created for the Milan Olympic Games, the campaign needed to build awareness of the space, highlight the range of programs, and create enough excitement to drive registrations all while supporting multilingual audience.
AUDIENCE
Travelers (guests with bookings in Milan during the games), regional travelers (guests with stays booked in surrounding regions), Milan-based hosts and user.
Languages: Italian, English, French, Spanish, German, Swiss German
RESULT
Deliverables included one email. (Ask Mellisa about results)
ROLE
Experience Designer
TIMELINE
Nov'25 - Jan'26
TEAM
Melissa Pennington (ACD)
Lilian Giang (Sr. Designer)
Shweta Pahade (Designer)
Evan Peterson ( Sr. Copy)
Daisy Swan (Copy)
Vosh Hoberman (DO Marketing)